Payward-backed crypto platform Kraken has officially launched a consumer cash-back debit card through its fintech app, non-custodial crypto wallet and payment application krak.
A fintech app created by the developers of crypto exchange Kraken has launched a cashback debit card in the U.S. The release reflects a broader industry shift, as digital assets transition from speculative investments into underlying technology for everyday financial tools.
Issued by its partner app Krak, the Krak Card provides up to 2% back in cash or bitcoin, with reward tiers scaling based on a customer’s total account balance. Unlike point-based programs, rewards are paid out directly as money.
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By launching this card, Krak places Kraken in direct competition with major fintech and payment apps as cryptocurrency integrates deeper into mainstream finance.
Through this card, Kraken aims to secure a larger share of daily customer spending, retain deposits and keep more assets on its platform.
