TikTok is rolling out three eye-catching ad formats designed to maximize brand visibility:
Logo Takeover – Brands can now display their logo alongside TikTok’s on the app launch page, giving instant recognition.
Prime Time – Show three sequential ads from the same brand within a 15-minute window during high-traffic periods, like live events.
Top Reach – Combines TopView and TopFeed placements to reach the largest audience in a single day.
The platform also expands its TikTok Pulse suite, letting brands appear alongside trending conversations and partner with influential creators. While these ads are more disruptive than before, TikTok emphasizes they’re “joining the conversation,” not interrupting it.
