Pinterest is rolling out a new Promote a Pin feature, designed to help users—from solo creators to small businesses—expand their audience without complex ad campaigns.
Key highlights:
Simple Boosting: Users can set a daily budget, campaign length, and target audience to get their Pins seen by more people.
AI-Powered Targeting: Using Pinterest’s Taste Graph, the system identifies users most likely to engage and convert.
Performance Insights: The feature estimates potential results based on campaign parameters.
E-commerce Integration: Pinterest is testing Performance+ Catalog Sales campaigns, letting merchants promote products directly via Shopify or Ads Manager.
With 619 million active users generating over 80 billion monthly searches—more than ChatGPT’s 75 billion—Promoted Pins can reach a huge audience, particularly for commercial searches.
Pinterest’s Chief Business Officer, Lee Brown, says the move “removes barriers and delivers simple, powerful tools that unlock greater opportunity and long-term growth,” signaling the company’s push toward AI-driven advertising despite recent layoffs and a mixed financial start to 2026.
