Apple retail workers in Italy went on strike on Friday as the company launched the new iPhone 18 Pro worldwide, protesting what unions described as worsening working conditions.
The strike, which lasted throughout the day, affected more than 1,600 employees across 17 Apple stores, according to the Fisascat CISL union. Pickets were also held outside some stores.
In central Milan, dozens of workers gathered outside Apple’s flagship glass-cube store, waving union flags and blowing whistles as customers queued to enter.
The unions said iPhone launches increase the workload of retail staff, while employees are being given increasingly unclear roles focused heavily on customer service.
Filcams CGIL said discussions with workers pointed to deteriorating working conditions and insufficient attention to employee well-being.
The unions are demanding additional staff, permanent contracts for fixed-term employees and the option for part-time workers to take on more hours.
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Apple said its retail and online stores were operating normally and that it remained committed to its employees.
“We are proud to offer industry-leading compensation and benefits,” an Apple spokesperson said, pointing to the company’s healthcare coverage and mental health and wellness support.
The iPhone 18 Pro went on sale globally on Friday after Apple unveiled it last week alongside the Duo, its first foldable iPhone. The Duo is scheduled to reach the market on October 23.
In Italy, the iPhone 18 Pro starts at €1,489 ($1,710), according to Apple’s online store.
About the Author
Cecilia Attah is a tech analyst with a degree from Benue State University. She covers tech news and startups at TechRegard with a focus on how technology is transforming Africa and shaping the global landscape.
