Flipkart’s Super.money rolls out autonomous AI agents for shopping and investments to challenge bigger fintech rivals.
Indian financial technology platform Super.money, backed by e-commerce major Flipkart, has launched a fleet of autonomous artificial intelligence agents to transform how people manage online shopping, pay utility bills, and invest money.
Known across India as a fast growing digital payments application running on the Unified Payments Interface, the company is shifting away from traditional button-clicking phone menus toward fully automated digital helpers.
Rather than requiring app users to manually scroll through thousands of online product pages, compare prices across web stores, or input card details to complete routine digital transactions, these personalized digital agents execute complex shopping requests, make automated gold investments, and handle monthly utility payments automatically based on simple text or voice instructions.
The major technology deployment was formally reported by global financial news outlet Bloomberg on Friday, September 11, 2026.
Operating out of tech hubs across Bengaluru and New Delhi, Super.money has already begun rolling out the smart agent software to an initial group of users, with plans to expand full access across its entire customer network over the next two months.
The app currently serves millions of active users, mostly younger consumers under the age of 30 who open the platform repeatedly every month to manage short term credit, make store payments, and shop online.
The primary reason Super.money is betting heavily on autonomous digital agents right now is to stand out and capture market share from dominant payment rivals like PhonePe and Google Pay.
In India’s massive digital payments market, basic money transfer services produce tiny financial profit margins for tech platforms.
Because rival payment apps offer nearly identical screens for sending money or scanning merchant QR codes, introducing smart software helpers that shop, invest, and manage finances independently gives the company a unique advantage.
By automating everyday tasks like finding deals or scheduling recurring investments, the platform keeps users loyal while building a profitable business model around personalized e-commerce.
Explaining how the new software helpers take on complex daily tasks on behalf of phone users, Chief Executive Officer of Super.money Prakash Sikaria confirmed during a media interview that the fintech has begun rolling out its consumer agents and plans to cover all of its customer base in the next two months.
Detailing how the technology will expand beyond simple retail purchases into broader daily routines and personal financial management, Prakash Sikaria noted that Super.money will eventually broaden out online shopping via agents beyond Flipkart and expects the AI assistants to handle bill payments and investments.
Highlighting that coming late into the digital payments market allowed the company to avoid costly mistakes made by older payment platforms, Prakash Sikaria added that “because we are coming late to the party, we are not making the mistakes everyone made,” emphasizing that launching high value financial tools directly builds a stronger, more sustainable business.
By rolling out autonomous artificial intelligence agents for daily shopping and investments, Super.money is pushing the Indian fintech market into a new era.
Equipping everyday consumers with simple, automated helpers ensures that managing money and buying household goods becomes easier, faster, and stress free for millions of users.
About the Author
Jennifer Sakmufuwo Baba is a tech analyst, senior staff, and writer covering artificial intelligence, cybersecurity , and emerging technologies at TechRegard. Based in Nigeria, she's passionate about translating complex tech developments into compelling, accessible stories for diverse audiences. Her work focuses on how technology shapes innovation across Africa and globally.
