X a social media platform has halted its planned changes to the creator revenue-sharing program following widespread criticism. The update, announced by X Head of Product Nikita Bier, would have weighted payouts toward impressions from a creator’s local region, aiming to discourage users from targeting larger audiences in countries like the U.S. or Japan.
The move drew criticism from international creators who rely on global audiences for sports, fashion, tech, and entertainment content. In response, Elon Musk confirmed the company would pause the rollout for further consideration, effectively stopping the changes.
This decision follows X’s ongoing efforts to curb misinformation and ensure authentic engagement, including previous measures like requiring regional profile information and restricting AI-generated misleading content.
