Brisbane-based technology company Neosframe has launched an artificial intelligence-powered video production platform designed to help retailers create and update marketing content faster, with subscriptions starting at $2,700 per month.
The platform, launched in September, allows retail marketing teams to generate video campaigns for digital advertising, social media, email marketing and in-store digital displays through an automated system.
Neosframe said the platform is designed to help retailers respond more quickly to changes in prices, promotions and inventory without relying on lengthy production processes.
The company was founded by Chief Executive Officer Haley McDonald and Chief Operating Officer Katarina Diquez.
Its platform uses AI to generate different versions of marketing videos while incorporating safeguards designed to protect pricing information, disclaimers and brand guidelines.
The system also combines creative production with approval processes, allowing retailers to manage campaign variations and compliance checks within the same workflow.
Neosframe said its enterprise plans can support thousands of video outputs each month, making the platform suitable for retailers running large-scale campaigns across multiple markets and locations.
The company is targeting retailers across the Asia-Pacific region, where businesses are facing increasing pressure to localise promotional campaigns and update marketing materials more frequently.
Traditional campaign production can require several rounds of work between retailers, advertising agencies and internal approval teams, potentially delaying promotions when prices or inventory levels change.
Neosframe’s platform is designed to automate much of that process, allowing retailers to make changes to campaign materials within a shorter timeframe.
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The company said its technology was developed in response to challenges retailers faced when creative production could not keep pace with merchandising decisions during major promotional periods.
Neosframe is deploying the platform to retail customers ahead of the November and December holiday shopping period, when retailers typically increase promotional activity.
The company expects retailers to use the system to manage large volumes of campaign content and make inventory-driven pricing changes across multiple locations.
The platform starts at $2,700 per month, while larger enterprise packages are designed to support higher volumes of video production.
About the Author
Cecilia Attah is a tech analyst with a degree from Benue State University. She covers tech news and startups at TechRegard with a focus on how technology is transforming Africa and shaping the global landscape.
